I have a project to find a pay-per-click firm for a company to partner with. They have some criteria:
- Large enough to handle multiple large-scale projects simultaneously
- Small enough that they don’t think that anything short of landing McDonalds or Coke as a client isn’t worth their time
- Based in North America
- Can actually lay out their approach to PPC to you, instead of saying something along the lines of, “Well, PPC is more of an art than a science…”
And that’s about it.
I’m about to dive into our friend Google and do some searching, but if any of you have any recommendations (or anti-recommendations) (that aren’t just, “Ew. PPC evil.”), I’d love to hear them.