Ask LazyWeb: Pay-Per-Click Firms?

I have a project to find a pay-per-click firm for a company to partner with. They have some criteria:

  • Large enough to handle multiple large-scale projects simultaneously
  • Small enough that they don’t think that anything short of landing McDonalds or Coke as a client isn’t worth their time
  • Based in North America
  • Can actually lay out their approach to PPC to you, instead of saying something along the lines of, “Well, PPC is more of an art than a science…”

And that’s about it.

I’m about to dive into our friend Google and do some searching, but if any of you have any recommendations (or anti-recommendations) (that aren’t just, “Ew. PPC evil.”), I’d love to hear them.